February 6, 2023

Tuesday Wine hunts for half bottles of high quality sustainable wine

Founder and CEO Andréas Ståhl tells The Daily what he is looking for on the trade show floor at Wine Paris & Vinexpo Paris 2023.

Tuesday Wine offers top quality wines delivered in half bottles of 375ml for those who desire only a glass, or two. The revolutionary concept aims to help consumers drink less, while preventing waste and offering more variety at a lower cost. We spoke to the man behind the brand…

What kind of products are you interested in at Wine Paris & Vinexpo Paris 2023?
I’m looking for both classic origins and new exciting products that could fit the Swedish consumers taste profile.

What are the key criteria you look for when purchasing a new product?
As well as good quality, sustainable wines, for me the wine industry is a people’s business. It is important to be able to develop a mutually profitable longterm business.

How are consumers’ tastes and expectations changing in your market?
We are a monopoly driven market where the state-owned monopoly has a long-term commitment to sustainable wine production. This will reflect consumers’ choices, as consumer behaviours move towards favouring products with a more social and environmental or ethical commitment.

What do you think is driving these changes and does this present new challenges?
The challenge will be for producers who do not want to progress in line with these changes, from becoming socially responsible and organic to lowering carbon foot print and switching to lightweight glass bottles.

What market segments do you think will see significant growth over the coming years?
Today, more than 60% of all wines come in a 3 litre bag-in-box. So the Swedish market’s biggest growth will be how wine is packaged, with new alternatives like PET bottles and wine in cans.