Switzerland is not ranked among the biggest wine exporters, but it more than makes up for this with quality.

Making its debut at Wine Paris & Vinexpo Paris 2023, Switzerland has been showcasing seven wineries and an association that promotes Chasselas, the most widely planted white wine grape in the country.
Switzerland is not ranked among the biggest wine exporters, with only 1 – 2% of production going abroad, but the wines are renowned for their high quality.
“Switzerland is not only chocolate or watches, you have wine as well,” said Nicolas Joss, the director of Swiss Wine.
“If you want to find a wine from Switzerland it’s only a top wine.”
He said he was “very happy” for Switzerland to be represented in Paris, which he described as being “very important for the wine business”.
“A lot of people are coming to see [the pavilion]. I’ve spoken with my wineries,” Nicolas said. “[They have made] a lot of good contacts.”
The pavilion offered, he said, a “nice representation” of the variety of wine growers in the country, including producers from the valley region, which accounts for 33% of production, and the Vaud region, which has a 26% share. Indeed four of Switzerland’s six regions are represented at the pavilion.
Wine production in Switzerland has a very long and rich history, with grapevines having been planted in Roman times.
There are 14,696 hectares under cultivation, with 2,500 winemakers, 15,000 vineyard owners, 252 registered grape varieties and 62 AOCs.
Chasselas and Pinot Noir together account for around half of the hectares under cultivation, and around 70% of Swiss wine production is in the country’s French-speaking areas.
“In Switzerland we produce more red wine but we are very, very strong with the white wine,” Nicolas said.
“We don’t love sugar. All our wines are dry.”
Key export markets include Germany, France, Belgium, the United States, Japan, China and the United Kingdom.

HALL 5.2 / Stand E-068