Discover what makes each region sip according to a fascinating new study which sheds a light on the country’s latest buying habits and preferences

Wine Paris & Vinexpo Paris 2023 will open its doors from February 13 to 15 in Paris Expo Porte de Versailles. France will be making a tremendous appearance.

The Daily has taken a deep dive into the preferences and buying habits of each region, based on a recent survey conducted by IWSR-Wine Intelligence on behalf of Wine Paris & Vinexpo Paris.

Loire Valley: Consumers are above all lovers of red wine (84%) followed by whites (74%) rosés (69%) and beer (61%). They tend to drink wine two to three times per week, according to the recent survey.

In terms of appearance, the wine’s traditional character is the top criteria, closely followed by taste at 85%, which is 9 points higher than the national average.

Recognition of the AB and PGI labels is particularly high at 92% and 27% retrospectively, compared to the national average of 83% and 17%.

Bordeaux: Once again, consumers are lovers of red wines (78%) followed by rosés (72%), whites (66%), and beer (64%). A quarter of residents drink wine once or twice a week. While they are less fond of sparkling wines, cider, and cognac. However, they all prefer to sip on wine while enjoying a good meal at home.

The traditional and historical character of the wine is most important for 88% of survey respondents, driven by its appeal. While some 72% think wine helps when it comes to socialising.

Here, people buy wine the least from supermarkets (1% against the 6% national average). While the level of recognition of the AB and PGI labels is around average.

Rhône Valley: Consumers appreciate all the colours almost equally with reds slightly in the lead (79%), followed by whites (75%), and rosés (74%). The region also has the largest share of beer lovers (32% against the 20% national average).

In terms of purchasing channels, hypermarkets (49%) supermarkets (46%) and wine merchants (45%) are on the podium, with 1/3 of consumers preferring to buy directly from producers.

The traditional character of the wine comes first once again (88%), followed by its social appeal (80%).

Alsace: Alsatians enjoy red wines (82%), whites (74%), rosés (64%), beer (68%) and Champagne (60%). While they are less appreciative of rum, cider and house cocktails.

Epicureans at heart, they drink wine several times a week which tends to be combined with a good home meal (94% against 87% nationally).

Like in the Loire Valley, the traditional character of the wine is most important, followed by taste which is 5 points higher than the national average. The level of recognition of the AB and PGI labels varies slightly compared to the national average, at 79% and 41% retrospectively, compared to the 83% and 49% national average.

Pays de Loire Masterclasses

Visitors can learn more about what makes Loire wines, renowned for their freshness and crispness, so successful around the world.

Monday 10.00 – 11.00
Can the wines of Centre-Loire remain lively and fresh in a changing climate? With Anne Burchett, wine marketing and communication expert, and Arnaud Bourgeois, winemaker and co-President of the BIVC (Interprofessional Bureau of Wines of Centre-Loire)

Monday 15.30 – 16.30
The New Wave of Loire Rosés with Gabrielle Vizzavona, journalist, taster and speaker

Monday 17.30 – 18.30
Centre-Loire, wines to taste young or wines for laying down with Konstantin Baum, the Institute of Masters of Wine

Room 1, Hall 5.3

Alsace Masterclasses

Monday 12.00 – 13.00
Young winegrowers of Alsace present the best produce from a single terroir, in white and in red,
with Jean-Emmanuel Simond

Hall 3, The RVF Village

Rhône Valley Masterclasses

Tuesday 16.30 – 17.30
Discovering Cru Rasteau, AOP du Rhône, with Olivier Poels.

Hall 3, The RVF Village