EthicDrinks has gone from strength to strength since its launch in 2019 with an impressive haul of awards for its sustainable approach to winemaking
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Wine Paris & Vinexpo Paris 2023 takes a look at how the small business has gained recognition for its environmental protection efforts in its first three years.
Creator of organic and eco-responsible wines, EthicDrinks has made it its mission to make the wine industry more environmentally friendly. In 2022 the French start-up, from Gironde, extended its ethical approach with new commitments in favour of preserving the environment. Mickael Alborghetti, the winemaker and founder wants to create fruity and modern organic wine.
EthicDrinks’ new cuvée in collaboration with Sea Shepherd
Since its launch, EthicDrinks has supported organisations that work to protect the environment, such as WWF, Surfrider, and 1% for the planet. This year, the start-up is offering a new cuvée in partnership with Sea Shepherd, called Sous l’Océan. Sold in cafes, hotels and restaurants, this new range offers eight wines: White Muscadet – AOC Muscadet, white Grenache – IGP Pays d’Oc, white Viognier – IGP Pays d’Oc , white Vermentino – IGP Pays d’Oc, Rosé – IGP Méditerranée, red Merlot – IGP Pays d’Oc, Sauvignon blanc – AOC Bordeaux and a red Syrah – IGP Pays d’Oc. All wines are organic and eco-responsible, with 5% of sales donated to the NGO.
We are very proud to strengthen our environmental commitments
EthicDrinks cofounder Camille Alborghetti said: “Sea Shepherd is an essential NGO that preserves natural marine resources. We are very proud to strengthen our environmental commitments with an organisation like this. With Sous l’Océan, we offer ethical products, thanks to a partnership in line with our values, to raise consumer awareness of the environmental issues of plastic in the oceans.”
Previous product launches and sustainable endeavours include the brand’s well-known organic pale-ale, made from unsold bread. Brewed with Elixir hops in the Loiret, the ‘Bread Pale Ale’ is made of bread recovered from Parisian bakeries which brings a slightly crispy cereal touch to the beer. Salt is then added which gives a subtle, mineral taste. There are also notes of clementine, orange and flowers thanks to the hops, giving the beer a burst of freshness.
EthicDrinks voted best B Corp label
EthicDrinks was awarded first place by B Corp label in the drinks category. The company renewed its certification with an overall score of 102.3, which places it among the leaders in the beverage industry. The international CSR label attests to the sustainable commitment of a company based on environmental, social, governance, community and customer criteria.
“It’s a great reward for the whole team to have reached this score and to obtain first place in our sector of activity,” comments cofounder Mickaël Alborghetti. “Our commitments through our environmentally friendly packaging, our organic wines, our support for NGOs and our logic of carbon minimisation and offsetting have been important points in meeting the certification criteria.”
The story behind the brand
Founded in 2019 by Mickaël and Camille Alborghetti, EthicDrinks creates organic and eco-responsible wines. The winemaker is determined to make the world of wine a more respectful one when it comes to the environment. A certified green economy company, partner of the WWF and committed to the Club Entreprendre pour la Planète, EthicDrinks also participates in the Bas-Carbon label and in 1% for the planet. Adding to its impressive sustainable achievements, the brand was also named winner of the first eco-design award from Adelphe in 2021.
Hall 4, J304
Photo: Mickaël Alborghetti, Cofounder of EthicDrinks