ADVERTORIAL

Representing some 4,000 winegrowers and cooperatives, Champagne de Vignerons is introducing a new way of segmenting the range of champagnes into three characters, each defined by specific organoleptic properties. This innovative approach aims to provide consumers with benchmarks to guide them through the diversity of terroir champagnes.

Champagne de Vignerons is a collective brand created in 2001 by the Champagne Syndicat Général des Vignerons (SGVC) in order to develop the reputation of champagnes produced by the vineyards. The brand brings together winegrowers and winegrower unions who market champagne.

Champagnes come in a wide variety of choices offering something for everyone. While this is a great strength, so much choice can sometimes be overwhelming to customers. To help guide them in making their decision, Champagne de Vignerons has put together a simple classification system based on the sensory profile of the wines, dividing them into three characters: lively, fruity, and intense. These characters give buyers a key to comprehending the diversity of winegrowers’ champagnes in a new way. They also allow sellers to adopt a vocabulary that is easy to understand and intuitive, reassuring customers and facilitating suggestions adapted to specific preferences or pairings.

Maxime Toubart, President of the SGVC, emphasises that the brand was developed “in a context where the volume of champagne purchases is rising, driven by the increase in sales of champagne by the glass and by changes in consumer habits.” Given that champagne is “becoming more and more a part of consumers’ everyday lives”, the aim of this new classification is “to offer the right champagne to the right person at the right time.”

Hall 3 / Stand L156-9