ADVERTORIAL
The name “Memoro” is a tribute to ancient Latin culture and celebrates the power of memory with an invitation to discover the variety the peninsula has to offer.
The Memoro line was first created to put forward the best blends of all Italian wine areas, accentuating the range and diversity of different regions and grapes through research, travel and tastings.
Piccini is introducing a new project with the launch of its Memoro Elementi line at Wine Paris & Vinexpo Paris 2024. The Elementi line aims to redefine some of the world’s most well-known Italian blends into four core components and associate each vine with one of the four classical elements: earth, air, fire and water. The Memoro Elementi line highlights the uniqueness of each territory and its ancient link with the native grape. Piccini is pioneering this line with Memoro Rosso, but will soon apply the same concept to Memoro Rosato and Memoro Bianco.
Piccini’s Memoro Rosso Elementi line is composed of a Nero d’Avola, a deep aromatic red wine from Sicily (representing the element fire), a bright ruby Montepulciano from Abruzzo that greets with vibrant red berry and cherry aromas (element water), a Primitivo from Puglia with aromas of sun drenched red berries and a hint of dried herbs (element earth), and a Merlot from Veneto with fragrant notes of red cherries that delivers a smooth, medium bodied experience on the palate (element air). Four wines from four historical regions presenting their native grapes, giving a taste of the variety Italy has to offer.