CEO Urs Ullrich tells Wine Paris & Vinexpo Paris 2023 how the market is changing and what he expects from the future world of wine.

The wine and liquor house, founded in Basel, Switzerland, almost a century ago, offers a wide range of wines and spirits and aims to delight its customers with an excellent service.

What type of products are you particularly interested in this year?
Maybe we will discover something new, but our primary goal is to visit our existing partners.

What are the key criteria you look for when deciding on whether to purchase a new product?
Label, quality and value for money.

How are consumers’ tastes and expectations changing in your market?
We are seeing a general trend towards less alcohol consumption, and towards alcohol-free wines or wines with reduced alcohol content.

What do you think is driving these changes and does this present new challenges?
Increasing health awareness is a main driver and poses the question – how can the industry or winemakers produce high quality wines with less than 10% alcohol?

What market segments do you think will see significant growth over the coming years?
I think consumers will switch to cheaper products or countries with better value for money such as Portugal.