The pandemic made it harder for producers from Chile to travel to Wine Paris & Vinexpo 2022, but many wines from the South American country nonetheless created a buzz, thanks to the Wines of Chile and ProChile booth. There were no fewer than 22 wines from 11 producers on show, and a masterclass was held on Chilean Carménère wines.
“The trade visitors have been very interested in our wines. They wanted to discover things and to speak to our team at the stand, and we have made many new key contacts from across Europe,” said Camille Peron, international business consultant for ProChile France.
“We wanted to be present as a country. It was important to show our presence and commitment here.”
According to Anita Jackson, UK director of Wines of Chile, the “quality of visitors was very good” at Wine Paris & Vinexpo Paris 2022.
“It was an overwhelming relief to be here, and people thoroughly enjoyed being at a trade fair. It was a very worthwhile show to come to,” she said, adding that the country hoped to be able to return to having a larger presence at future editions of Wine Paris & Vinexpo Paris.